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Consumer and Market Demand Agricultural Policy Research Enabling Research for a Competitive Agriculture

Department of Resource Economics & Environmental Sociology 

The purpose of the Consumer and Market Demand Network is to address issues around changing consumer preferences for food attributes such as food safety, biotechnology, environmental friendliness and health. Research will also address the impact of how changing consumer demand affects producers, processors and retailers.

Other APRN networks: Farm Level Policy, Canadian Agricultural Trade Policy, Innovation, North American Agri-food Market Integration Consortium (NAAMIC).

Research

Research in consumer and market demand is analyzed both ex ante and ex post in order that policy makers are informed about their abilities to achieve social objectives. Ex post analysis can provide details about what triggered changes in consumer behaviour leading to optimal regulatory and incentive design. Ex ante analysis can provide some clear indications of what initiatives might provide significant payoffs. >>more

Contact Us

Ellen Goddard
Network Leader
Phone: 780 492-4596
Ellen.Goddard@ualberta.ca

Or

Sacha Doucet
Phone: 780 492-8890
Sacha.Doucet@ales.ualberta.ca